Internet detectives claim to have unearthed exactly how much stock Meghan Markle has for sale on her As Ever lifestyle website – and it’s more than you’d be able to pack into her cosy kitchen pantry.
Users on Reddit say they were able to exploit a bug in the As Ever website to reveal precise stock numbers for her collection of spreads, honeys, candles, teas and wines.
The sleuths said they were given the figures after trying to add an abnormally large number of items to their online shopping basket – prompting the website to reveal the maximum stock it actually had available.
If accurate, the figures suggested by the website – which says it sells ‘small-batch spreads, honeys and pantry favourites for everyday moments worth savouring’ – are gargantuan.
The stock, seen in alleged screenshots of the website, include more than 220,000 jars of spread; 30,000 jars of honey, 30,000 mulling kits, almost 90,000 candles; over 110,000 jars of tea; and 80,000 jars of edible flower sprinkles.
A similar exploit for her wine venture revealed more than 70,000 bottles were sitting unsold, including almost 7,000 Bruts, 46,000 bottles of Sauvignon Blanc and nearly 24,000 bottles of Rose.
Were these levels of stock sold in full at list price, they would bring in an income exceeding $21million for the Duchess.
Shortly after the post went viral, the As Ever website was amended to remove the exploit, with purchase limits put in place for goods.
Meghan Markle’s As Ever website suffered a bug that appeared to expose the precise stock of spreads, teas and other goods for sale
As Ever promotes its goods as ‘small batch pantry favourites for everyday moments worth savouring’
But some of its goods are seemingly available in huge numbers, such as a set of fruit spreads with 44,949 units listed as available (above)
Users can buy up to 50 spread gift boxes, or 20 bottles of wine. As Ever has not commented on the bug.
Those who now try to add a truckload of jelly to their basket are greeted with an error or the message: ‘The quantity requested exceeds our current stock. Please adjust your order or contact support for bulk inquiries.’
The bug was identified by Reddit user InfiniteSky55, who said they had tried to add 200,000 of each item to their shopping basket on As Ever.
It prompted a flurry of activity as users rushed to the website to verify the seemingly huge number of items kept in stock.
In total, there were more than 572,000 lifestyle items such as spreads and teas for sale, and over 77,000 bottles of wine for sale.
The figures, if verified, may give an insight into Meghan’s business and what her fans buy: there are far more boxed gift sets of fruit spread available than unboxed.
Her Signature No 519 candle, named after the date she and Prince Harry were married, appears to sell better than the Signature No 084, which takes its name from her birthday of August 4.
Sources close to the Duchess have pointed out that As Ever’s early product lines sold out within minutes of going on sale, and that the Duchess had previously hinted at ramping up higher stock levels ahead of global expansion.
Her lifestyle products are only available in the United States at present, but she is eyeing up other countries as she expands the range. Recent developments have included chocolate and as revealed in the Mail yesterday, a cookbook later this year.
The Duchess herself has said she has been ramping up stock levels as she prepares to launch As Ever in other countries, and suggested in a recent interview she had put in a purchase order for a million jars to meet demand.
‘It’s an incredible thing for any small business and any start-up,’ she told Bloomberg’s The Circuit in August of the first sell-out run.
‘We prepped for the second seasonal drop and ten-exed (multiplied by a factor of 10) our inventory. We thought for sure it would at least last for a couple of weeks – that sold out in a couple of hours.
‘The conversation goes from at the start of this year talking about a few thousand jars and lids to, “we need to do a purchase order of a million”.’
The Duchess’ characterisation of the brand as a cosy, homegrown kitchen table start-up are contrasted with its ever-growing industrial production processes.
Two months after she launched As Ever in April 2025, it emerged that its branded tea was being produced by a firm with a factory in Illinois – and being sold by the Duchess at triple the price.
Producer the Republic of Tea sells a tin of 36 hibiscus teabags for $11.50 (£8.50), or 23p a cup; Meghan’s own hibiscus teas, which come from the firm, sell for $12 (£9) for 12, or 74p each.
